Last month we had the inauguration of our partnership with the Roig Arena in Valencia, marking a new experience in the city, which opens a very important space for reuse in the city.
1. El Roig Arena: a first class urban engine
The Roig Arena, designed by HOK and ERRE Arquitectura, is the new event center of reference in Valencia. With 47,000 m² of floor space, the venue will host up to 20,000 people for 360° concerts and 15,600 for basketball games, in addition to a 1,200 m² multipurpose hall with capacity for 2,000 people.
With a private investment of over 300 million euros, the project is a boost for the city as a venue for major corporate, sporting and cultural events.
The projected economic impact is more than 10 million euros per year, also generating around 300 direct jobs, according to the IVIE study. In addition, the venue will host the Copa del Rey basketball tournament in 2026 and 2027, breaking with the tournament's traveling tradition.
Sponsors such as CaixaBank, with a four-year "Founding Partner" contract, reinforce its social and technological dimension.
2. Premiere operation: the private test event
In a private concert in front of more than 10,000 attendees, the venue tested its integral operations: security, catering, access, logistics, technology and bars, in which we were involved. This pioneering test reflected a professional criterion of excellence, key in corporate environments that value detailed and controlled preparation.
In this event we also saw in use for the first time the Cup 50 Mojito cups with 1 ink silkscreen printing. Perfect for all kinds of drinks, with a capacity of up to 500ml, perfect for big events as they are unbreakable, light and stackable.
3. Roig Arena x ENCORE!: sustainable operation
ENCORE! had the honor of being present from that first event, contributing:
- A reusable glass: Cup 50 Mojitolightweight, stackable and silk-screened, designed for resistance and effective branding.
- Comprehensive solution: local manufacturing (in the Valencian Community), collection and post-event washing, extending each cup to more than 100 uses, reducing waste and replacement costs. Each reusable cup has been shown, in other contexts, to reduce pollution and carbon footprint by up to 68 times compared to multiple disposable use.
The benefits are concrete:
- Drastic waste reduction.
- Cup stock control and logistic optimization.
- Sustained reuse without compromising quality or hygiene.
- Consistent and prominent brand image throughout the event.
The local logistics of ENCORE! and its physical proximity facilitate response times, institutional coordination and regional empathy. Being part of the Roig Arena project is an opportunity to channel business innovation, social commitment and operational efficiency in a highly prestigious environment.
4. Conclusion: strategic synergy between infrastructure and sustainable operations.
The collaboration between Roig Arena and ENCORE! goes beyond two entities; it is an alliance between a transformative urban project and a sustainable, efficient and quality solution for highly demanding events.
For companies managing facilities, procurement, sustainability or event experiences, this collaboration shows how to add real value through operational innovation, positive environmental impact and regional cohesion.
With this, we are taking a step forward to help large venues to efficiently and easily integrate reuse systems into their events.
